World Travel and Tourism Council announces new membership category for SMEs

Gloria Guevara, president and chief executive officer at World Travel and Tourism Council (WTTC).
Gloria Guevara, president and chief executive officer at World Travel and Tourism Council (WTTC).

The World Travel and Tourism Council [WTTC] has announced new membership category, providing small and medium-sized enterprises (SMEs) the opportunity to join the global Travel and Tourism network.

The new ‘Associate Membership’ is aimed at providing SMEs in Travel and Tourism with the network and insights in the sector from the WTTC.

 Associate Membership will include opportunity to attend the annual Global Summit (as the most important Travel and Tourism event of the year, the Global Summit is invitation only).

Participate in a special Associate track at the annual Global Summit to enable networking and maximising business opportunities.

Participation in the forthcoming online Associate Member Community. Access to WTTC’s globally respected research, including the annual Economic Impact Reports, which include data of 185 countries.

Access to WTTC thought-leadership reports and policy papers including best practices for decision-making on topics including sustainability and climate and environment action.

Entry to WTTC’s regional Travel and Tourism events. Access to online content including interviews of high profile leaders.

WTTC Members are the leaders of the world’s most important Travel and Tourism companies, destinations, and industry organisations, who bring specialist knowledge to guide government policy and decision-making and raise awareness of the importance of the sector.

 For 30 years, WTTC has quantified the economic impact of the sector in 185 countries.

The research consistently shows that Travel and Tourism is a key driver for investment and economic growth globally.

Gloria Guevara, president and chief executive officer at WTTC, said: “We are excited to launch this new membership category and to be able to expand to one of the most important segments in the Travel and Tourism sector.

“The contribution of SMEs is significant and they can benefit from WTTC and its powerful network and insights. The Travel and Tourism sector accounts for US$8.8 trillion or 10.4 per cent of global GDP, and supports 319 million jobs or one in 10 of all jobs on the planet.

 “SMEs around the world are a crucial compoment of our ecosystem. We look forward to welcoming the new Associate Members.”

Matthew Upchurch, Virtuoso chief executive officer and member of the WTTC Executive Committee, said: “As a proud WTTC member and founder of an organisation that champions entrepreneurs around the world, I’m thrilled the WTTC has created this new Associate Membership for SMEs.

“When we tell the story of Travel and Tourism’s impact, these new faces will help capture the hearts and minds of governments, the press and the public.

“They will amplify the powerful diversity and force for good that travel brings to the world.”

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