W London – Leicester Square has announced a super-charged new chapter for the hotel, unveiling a multi-million-pound transformation of all 192 guest rooms and suites.
As part of the W brand’s mission to fuel its guests’ lust for life, the hotel’s daring renovation shatters the traditional concept of luxury, through its provocative new look paired with innovative in-room technology to give guests full control of their stay.
Furthermore, W London has partnered with fashion visionary and dynamic artist Jack Irving, to create a one-of-a-kind ‘techorative’ pillow, along with a range of immersive in-room experiences.
“W Hotels has consistently been at the forefront of innovation – reinventing and rewriting the rules of hospitality wherever the W sign lands,” said Jenni Benzaquen, vice president of Luxury Brands – Europe, Marriott International.
“The transformation of W London – Leicester Square merges the latest technologies in hospitality and the music industry with boundary-breaking design, offering our guests the ultimate experience in-room, in our newly renovated public spaces, as well as connecting them with what’s new/next in this dynamic city.”
A user-friendly tablet controls the in-room temperature, lighting and media, including personal streaming services, at the touch of a button, while also showcasing a taste of the freshest beats being made and played across the city.
W London has teamed up with Kobalt, a music tech company, to curate playlists showcasing London’s coolest up-and-coming artists, including W London’s own Music Curator, DJ/producer Olivia Dawn.
Global music-lovers can tune in to hear what’s playing in real time at any of the 55 W Hotels worldwide through advanced music technology by Soundtrackyourbrand.
The tablet also gives guests insider access to what’s new and next in London with an ever-evolving calendar of happenings including the hotel’s music programming and the latest dining and entertainment suggestions across the city.
Book a massage at the hotel’s urban oasis, AWAY Spa or reserve a table at the hotel’s bar, the Perception at the touch of a button.
The tablet also features a selection of cocktail masterclass videos for guests looking to recreate their favourite cocktail without leaving the comfort of their hotel room.
The room’s Mini Mega Bar offers a unique twist on the classic hotel mini bar, and has all the ingredients for a great night in.
Suite New Look
Each of the property’s 192 rooms, including 28 suites, has had a bold makeover.
Designed by renowned architects Concrete, and kitted out by Krause Architects, the rooms have benefitted from structural upgrades along with daring new feature walls, refreshed avant-garde furniture and atmospheric lighting.
Sleek white details, photo-friendly mirrored walls, and party-starting disco balls complete the provocative new look.
“Over the years, our guests have made it clear that they want innovation, as well as both fashion and function, from their hotel room,” said Martijn Mulder, general manager of W London – Leicester Square.
“The new room design is just that- substance, as well as that inimitable W style. We offer the latest tech available today in the hospitality industry for guests to easily control and personalise their stay, from mood lighting to music, in-room dining and entertainment.”