UNWTO: Innovation and digitalisation top of European tourism agenda

UNWTO and its European member states’ officials gathered in Prague, Czech Republic
UNWTO and its European member states’ officials gathered in Prague, Czech Republic, on June 11-13, for the 63rd European Commission meeting.




The UN World Tourism Organisation (UNWTO) has stressed the importance of Tourism and Technology in providing opportunities for innovation and creations of jobs.

UNWTO secretary-general Zurab Pololikashvili, described the organisations´s intention to make innovation part of the solution to the challenge of marrying continued growth with a more sustainable and responsible tourism sector.

Mr Pololikashvili made the remarks during the 63rd European Commission meeting, which came to an end on Wednesday in Prague, Czech Republic.

UNWTO and its European member states gathered in Prague to set the agenda for the region, focusing mainly on strategic discussion on innovation and digital transformation.

Mr Pololikashvili made clear his vision to create an ecosystem of government policies, funds and strategic projects that nurture disruptive ideas and entrepreneurship, for which he enlisted the help of member states and private sector in the region.

The UNWTO secretary general said: “Together, we can set a vision that considers tourism as a policy priority, a knowledge creator and innovator, and a sector of maximum value for all.”

During the meeting, the UNWTO outlined plans for improving skills, education and specialised tourism training under the newly-launched UNWTO academy.

The organisation also reaffirmed its engagement with Europe to face safety and sustainability challenges related to managing large tourist numbers.

This year’s World Tourism Day, on September 27, will focus on tourism and the digital transformation. Celebrations will take place in Budapest, Hungary, and worldwide.

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