Uganda launches the popular “Pearl of Africa Tourism Expo” (POATE)

The launch of Pearl of Africa Tourism Expo
Ugandan tourism officials during the launch of Pearl of Africa Tourism Expo.

Ugandan popular travel show Pearl of Africa Tourism Expo (POATE) is set to take place next month in the capital city, Kampala.

The Expo, which is expected to attract both local and international exhibitors, is scheduled for February 23 to 25 2018.

POATE, whose theme is “Rediscover the Pearl” will be held at the Sheraton Kampala Gardens. The Uganda Tourism Board (UTB) is the organiser of the event.

Ugandan Tourism and Wildlife minister, Professor Ephraim Kamuntu, launched the 4th edition of POATE at Sheraton Hotel in Kampala.

The annual event gives an opportunity to travel and tourism industry players from Uganda and other East African countries of Kenya, Tanzania, Rwanda and Burundi and beyond to showcase their products to hosted buyers from various parts of the world.

Uganda’s best tourism products and services in the hospitality industry will be in display during the Expo, to the joy of visitors to the “Pearl of Africa”.

Professor Kamuntu said: “Working closely with tourism partners, our vision is to help POATE grow, for the event to become one of the most effective tourism networking platforms in the East African region.

“Ugandans are encouraged to visit the Expo and see for themselves the available travel offers especially when we are planning for the Easter break.”

UTB chief executive officer, Stephen Asiimwe, said: “Uganda Tourism Board has invited several hosted buyers and travel journalists to participate in the Expo. So far, four regional boards have confirmed their participation.”

Exhibitors in travel shows include hotels, tour companies, travel agents, tourism boards among other service providers in the travel and tourism industry.

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