Travel and Tourism industry is more resilient than ever, according to new research

Gloria Guevara, president and chief executive officer at World Travel and Tourism Council (WTTC).
Gloria Guevara, president and chief executive officer at World Travel and Tourism Council (WTTC).

The World Travel and Tourism Council [WTTC] in partnership with Global Rescue, have unveiled a new research that analysed the impact of 90 crises between 2001 and 2018.

The research was conducted at a national and city level; examining the time to recovery as well lost arrivals and lost visitor spending.

Key findings are that the Travel and Tourism sector is more resilient than ever – average recovery times have decreased from 26 months in 2001 to 10 months in 2018.

Of the four crisis categories analysed, political instability proved the most challenging [with average recovery times of 22.2 months, minimum 10 months] while terrorist or security related incidents have the shortest average recovery time of 11.5 months (minimum 2 months).

Additionally, the average recovery times for natural disasters and disease outbreaks were 16.2 months and 19.4 months respectively (minimum 1 and 10 months respectively).

Public – private partnerships and effective, transparent communications are critical for preparedness and prevention.

Of the 90 crises analysed – 32 per cent were terrorism/security related, 13 per cent were disease/outbreaks; 19 per cent were political instability and 36 per cent were natural disasters.

Gloria Guevara, president and chief executive officer at WTTC, said: “This comprehensive research shows just how resilient the Travel and Tourism sector truly is.

“While there is still work to be done, the data shows that recovery times have fallen significantly over the past two decades, and that major strides have been made.

“It is crucial that we continue to learn from previous incidents and continue to come together through public private partnerships to make a real difference in reducing both the economic and human impact.”

She added: “Political instability has proven to be the most challenging crisis to overcome, with the longest recovery times.

“However, through public private collaboration, effective communication and continued efforts that focus on preparedness and prevention, we can make a real difference in reducing both the economic and human impact.”

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