Tanzania Tourist Board (TTB) has intensified marketing campaigns in Israel in a bid to boost international tourist arrivals.
TTB Managing Director, Devota Mdachi, and Tourism Permanent Secretary, Gaudence Milanzi, are among a tourism delegation from Tanzania on a visit to Israel this week to promote the destination.
According to Ms Mdachi, Tanzania received 15,000 tourists from Israel last year compared with 3,000 visitors in 2011.
In April, TTB organised a familiarization trip for tour operators and travel writers from Israel so that they could have an experience of tourism products from the East African country.
During the trip, the Israelite tour operators and journalists visited Gombe National Park which is popular for chimpanzee game viewing.
It came three days after former Israeli Prime Minister, Ehud Barak, toured Ngorongoro Conservation Area and the world famous Serengeti National Park for safari.
Ms Mdachi said the marketing team would meet key tourism players in Israel as it seeks support on promoting the destination famed for its premier product- the Mount Kilimanjaro which is the tallest mountain in Africa.
She noted that the delegation would also hold talks with over 100 key stakeholders including travel agents with a view of collaborating with them to bring more Israeli tourists to the East African nation.
“Following our marketing efforts in Israel, the market brought us 15,000 tourists last year up from 3,000,” she remarked.
Tourism industry contributed $2 billion to the Tanzanian economy last year following a rise in international tourist arrivals.
According to Tanzanian Prime Minister, Kassim Majaliwa, international tourist arrivals to the country increased to 1,284, 279 in 2016 up from 1,137,182 the previous year.
Tanzania aims to increase international tourist arrivals from more than a million a year to two million by the end of 2017 and to three million by the end of 2018.