Seychelles Tourism Board and Air Seychelles renew marketing agreement

 The Seychelles Tourism Board (STB) and Air Seychelles officially renew their joint marketing agreement.
The Seychelles Tourism Board (STB) and Air Seychelles officially renew their joint marketing agreement.

The Seychelles Tourism Board (STB) and Air Seychelles have officially renewed their joint marketing agreement.

The agreement will reinforce their collective support in promoting the destination, once more.

STB chief executive Sherin Francis and Air Seychelles chief executive officer Remco Althuis signed a Memorandum of Understanding (MoU) at the STB Headquarters, on July 22, 2019.

The agreement, which was signed in the presence of STB deputy chief executive Jenifer Sinon and Air Seychelles chief commercial officer Charles Johnson, covers various areas involving the two parties, concerning numerous collective marketing activities.

The document covers long-term partnerships between the two organisations, including attendance and visibility of both parties at key tourism events.

The events include trade shows and fairs, trade familiarisation trips, product presentations and workshops.

Mr Althuis said: “As part of our mandate in supporting the Seychelles economy, it is important for the national airline to jointly work with key stakeholders in ensuring both destination Seychelles and the national airline remains visible globally.”

He continued:  “We are pleased to once again extend an MoU with STB as part of our commitment and effort in increasing the number of visitors to the island, and also to further promote destination Seychelles across our network and beyond.

“Air Seychelles maintains an excellent partnership with STB as both organisations share similar goals.

“Following the signing of this MoU, we will continue to work closely with STB through several joint marketing and Public Relations initiatives in order to continue building our market presence in the region.

“We will also be building our presence across our newest destination Tel Aviv starting from November 27, 2019.”

On the other hand, Ms Francis noted that the collaboration between the tourism board and the national carrier of the country remains essential for the destination to thrive.

She added: “STB recognises the immense contribution of Air Seychelles in making the destination more accessible.

“As the STB continues on its mission to make Seychelles visible as a destination, we are grateful to receive the support of our national carrier.

“Through the MoU signing, we are not only agreeing to work together, but our two organisations are showing their commitment to increasing Seychelles’ reach and appealing to a wider traveller.”

Air Seychelles provides services on a regional perspective through its regular flights to Mauritius and Madagascar.

The carrier also provides international flights to Johannesburg, Mauritius and Mumbai.

The airline announced recently the opening of a new route, with the commencement of a new service linking the Seychelles and Israel’s largest metropolitan area (Tel Aviv) in November this year.

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