Radisson RED, the lifestyle hotel brand inspired by art, fashion and music from Radisson Hotel Group is excited to announce its support of the American Heart Association.
The collaboration was revealed at the Association’s Twin Cities Heart and Stroke Gala on September 29, which was World Heart Day.
The event celebrates donors, volunteers and the many lives saved due to the work of the American Heart Association.
“We are honoured to be working with such an impactful organisation,” said Catherine Higgins Whiteside, vice president, Marketing, Americas, Radisson Hotel Group.
“The Radisson RED brand encourages guests to live their best life, which aligns with the American Heart Association’s life-saving mission to be a relentless force for a world of longer, healthier lives.”
Radisson RED is a proud national cause supporter of the American Heart Association’s Go Red for Women movement, which celebrates the energy, passion and power of women to band together to wipe out heart disease.
The hotel brand is a sponsor of the Twin Cities Go Red Luncheon, a signature event recognising local fundraising efforts that raise critical funds for research and education.
Radisson RED is also sponsoring the iconic American Heart Association’s Go Red for Women Red Dress Collection®— an exciting, pop-culture-inspired event that engages top designers, models, celebrities and a wide array of supporters to demonstrate their support of the mission and amplify the message annually during New York Fashion Week in February.
“We are excited by this new strategic collaboration with Radisson RED,” said Veronica Acurio, vice president of global business medical solutions division at 3M and 2019 Twin Cities Go Red for Women chair.
“Its support will help us save more lives by reaching even more women with important life-saving messages on how to take charge of their heart health.”