Former Scanad Kenya managing director, Betty Radier, has been officially confirmed as the new Chief Executive Officer of Kenya Tourism Board (KTB).
The new KTB boss took office on December 1, replacing former managing director, Muriithi Ndegwa, who left in February after a six-year stint.
In February, Tourism Cabinet Secretary, Najib Balala, appointed KTB marketing director Jacinta Nzioka as the acting CEO of the marketing agency.
KTB chairman , Jimi Kariuki, confirmed that Dr Radier was now the new CEO while Ms Nzioka would continue to serve as the agency’s marketing director.
“After a thorough selection process, we are glad that Dr Radier is taking the leadership of KTB as we continue to make progress in the tourism recovery journey,” he said.
He added: “I have no doubt that she is the right person to take the helm at KTB. We shall give her the necessary support for the industry to achieve greater heights of success.”
Dr Radier, who previously served as the managing director at Scanad Kenya brings to KTB an 18-year experience in marketing, strategy and operations.
She also served at top level in other companies including JWT, Scanad Advertising Tanzania, McCann Kenya Limited and Lowe Scanad of Uganda.
The new KTB boss holds a Bachelor of Arts (BA) degree and a Masters of Business Administration (MBA) from the Nairobi University.
Dr Radier also holds a doctoral degree in Entrepreneurship and Small Business Development from University of Cape Town, Graduate School of Business in South Africa.