As Japan Airlines (JAL) takes the next step in its global growth strategy, the airline and Amadeus have announced a reinforced partnership with an extended distribution and IT agreement.
Through the agreement, JAL will benefit from enhanced technology as Amadeus becomes JAL’s recommended distribution partner in the Japanese market.
This comes just five years after the airline migrated to Amadeus’ full Altea Suite for reservations, inventory and departure control modules, back in 2014.
With the latest agreement, Amadeus’ global network of travel sellers will have access to a broader range of JAL’s content, including the full range of international, as well as preferred and negotiated fares.
All of this content will be available for travel sellers to shop, book and service through the Amadeus Travel Platform.
In addition, because JAL relies on Amadeus’ passenger service system, Amadeus-connected travel agents will enjoy real-time, accurate and efficient information sharing with complete visibility of the airline’s inventory; all designed to enable travel sellers to deliver even greater customer service.
“With this new agreement, we’re aiming to differentiate our travel offers based on value rather than just price,” says Yoriyuki Kashiwagi, executive officer, International Passenger Sales of Japan Airlines.
“We want to make sure that travel agencies have all the information they need to make the right purchasing decisions, and we can exceed travelers’ expectations throughout their journey.
“We believe that Amadeus provides the best technology for agents to book and retail Japan Airlines’ travel offers and have therefore chosen Amadeus as our recommended partner.”
“We’re committed to support JAL’s commercial strategy by empowering travellers with transparency and personalization,” says Julia Sattel, president, Airlines, Amadeus.
“In a competitive marketplace, airlines are looking for simple, open, and agile technology that enables them to deliver the travel experiences their customers expect, and that’s what we do best.”
“We recognise that Japan has a unique profile of travel agencies, which gives rise to specific requirements and expectations,” says Decius Valmorbida, president, Travel Channels, Amadeus.
“This is exactly why we have evolved the Amadeus Travel Platform, so that all of our customers can access more content, via multiple channels and devices.
“Partnering with JAL to become its recommended distribution partner is a testament to our ongoing investment in technology and our extensive global network.”
The Amadeus Travel Platform gives travel agents access to additional and diverse content, including accommodation and ground transportation, so that travel sellers can remain competitive and sell travel in an efficient and personalised way.
For Japanese travel sellers, this new agreement with JAL means they will have access to the highest service levels and support in addition to an incredible array of global content to sell to their customers.
This is part of Amadeus’ long-term vision and commitment to Japan and the broader Asia Pacific region.