InterContinental Hotels Group (IHG) has announced that its avid hotels brand continues to expand with nearly 200 signings in place for new locations.
More than 60 of those signed are hotels under construction, or have design and construction plans approved.
Accelerating growth internationally is key to the brand’s overall expansion, with the company recently marking the groundbreaking of the first avid hotels location in Mexico.
Leaders from IHG joined owners of the new Fresnillo location, Mexico-based Operadora MBA, as well as owners of other future avid hotels in Mexico, guests and elected officials to mark the brand’s entrance into the market.
Expected to open in spring of 2020, the six-storey, new-build 95-room hotel is in an area known for its thriving commercial and business activity, and will be located at Boulevard Paseo del Mineral S/N, Col. Emiliano Zapata, Fresnillo, Zacatecas.
Jorge Apaez, chief operating officer, Mexico, Latin America and the Caribbean, IHG, commented: “We are pleased to partner with Operadora MBA to develop the first avid hotel in Mexico.
“This groundbreaking further solidifies the brand’s increasing momentum and we look forward to introducing avid hotels to Mexico.
“We believe this brand will fill an unmet need in the market and provide great value for guests seeking high-quality hotel accommodations that cater to both business and leisure travellers.”
Raul Munoz, principal of Operadora MBA, said: “Fresnillo is the heart of the economy in the state of Zacatecas.
“Up until now, the city did not have a hotel that could meet the expectations of our visitors. Operadora MBA is proud to bring the first avid hotel to Mexico and to Latin America.
“We are confident that together with our knowledge of the local market, and the strength of the IHG brand, we will bring the best hotel experience for business and leisure travellers in Fresnillo.”
The avid hotels brand is thoughtfully designed to meet guests’ expectations for the basics done exceptionally well at a great value.
Each avid hotel features a fresh modern design, vibrant, open public spaces and guest rooms made for a good night’s rest.
The brand also recently enhanced its Good all round complimentary breakfast with new signature hot and hearty items, which in the US include a breakfast sandwich and an egg scramble bowl, served on rotation daily at all avid hotels locations and will be adapted for the Mexico market.
Jennifer Gribble, vice president, avid hotels, said: “We are seeing strong demand for the avid hotels brand from both owners and guests in multiple markets across the US, Canada, Mexico and Germany.
“The response to our first open hotel properties has been very positive all around – from the guest experience to the efficiencies around build costs and operations.
“We are excited and expect to see similar performance and growth for this brand in Mexico.”