InterContinental Hotels Group (IHG) has announced the promotion of Joanna Kurowska to director of Operations Luxury and Managed Estate, Northern Europe.
Based in the Frankfurt IHG office, Joanna will be responsible for driving sustainable hotel performance for IHG and owners of IHG’s managed estate in Northern Europe.
In the new established role, she will be working with IHG, owners and hotels to accelerate business processes and drive an increase in efficiency for all parties.
To that extent, she will be traveling extensively across the region and working closely with hotels in a supporting role to optimise profits, evaluate commercial strategies and drive long-term revenue.
Joanna’s new role was created as part of IHG’s efforts to develop an effective market model for Europe in order to bring resources closer to owners and hotels.
The process led to the creation of the newly formed divisional team in IHG’s Frankfurt office under the leadership of Mario Maxeiner, managing director, Northern Europe.
In her new role, Joanna will be a member of the Northern European Leadership team, directly reporting into Mario Maxeiner.
Born and raised in Warsaw, Joanna has been with IHG for 8 years and brings a strong background in Finance and Operations to her new role.
Starting as director of Finance and Business Support at the InterContinental Warsaw, a position she held for three years, Joanna went on to various Finance and Operations roles throughout IHG’s European business.
Most recently, she held the role of operations finance director for the Luxury and Managed estate in Europe.
Mario Maxeiner, managing director, Northern Europe, commented: “Joanna is well known and highly respected within our community of owners and managed hotels, which makes her an ideal candidate for this newly created role.
“With her extensive market knowledge and her proven background in Operations and Finance, she is perfectly positioned to optimise performance across the region and drive long-term revenue for IHG and our owners at this dynamic time for the business.”
Ms Kurowska added: “I am honoured to move into this role at a time of such strong growth for our Northern European business.
“Our portfolio of managed hotels in the region is strong and I look forward to working closely with our owners and the hotel teams to increase their performance at every step of the way.”
The move comes at an exciting time for IHG’s European business, which has played a significant role in driving the highest number of signings and openings in the region for 10 years.
Key growth opportunities lie within the new upscale brand voco and new mainstream brand avid, the expansion of luxury boutique brand Kimpton Hotels and Restaurants and the recent acquisition of wellness and sustainability brand Six Senses Hotels Resorts Spas, which sits in the top-tier of luxury.
IHG’s Northern Europe team supports owners and hotels in the following countries: Germany, Austria, Switzerland, the BeNeLux countries, Czech Republic, Hungary, Estonia, Poland, Norway, Denmark, Sweden, Finland and Slovakia.