IHG Hotels and Resorts and the United States Tennis Association (USTA) has announced a new partnership that names IHG as the official hotel and hotel loyalty partner for the US Open Tennis Championships.
The multiyear agreement, commencing with the 2019 US Open, also includes sponsorship of the Western and Southern Open in Cincinnati, part of the US Open Series.
As a preeminent fixture on the global sporting calendar, the US Open presents an exciting new opportunity to create once-in-a-lifetime experiences for IHG’s well-traveled guests and IHG Rewards Club members.
The partnership provides an opportunity to showcase and immerse consumers in IHG’s luxury travel heritage and expanding number of luxury properties around the world.
Across IHG’s four distinct luxury brands—Six Senses Hotels Resorts Spas, InterContinental Hotels and Resorts, Regent Hotels and Resorts and Kimpton Hotels and Restaurants—guests are welcomed at nearly 300 hotels and resorts around the world, with 100 more set to open in the coming years.
Guests and IHG Rewards Club members will enjoy the benefits of the partnership, with exclusive US Open experiences and opportunities to experience the brands on-site at Flushing Meadows during the tournament itself.
Lew Sherr, chief revenue officer, USTA, said: “Uniting the US Open with IHG Hotels and Resorts’ suite of world-leading brands provides tremendous promotional opportunities for our two global businesses. “We look forward to building momentum with our new partner and working together to deliver the very best experiences for our shared clientele around the world.”
Claire Bennett, chief marketing officer, IHG, commented: “Our new partnership with one of the world’s largest and the most prestigious tennis tournaments underscores the importance we place on creating unforgettable moments for our guests and loyalty members.
“By partnering with the USTA, we also give a broader set of tennis fans a unique opportunity to get to know us better—and to experience our luxury portfolio and the award-winning IHG Rewards Club program in exclusive ways.
“We’re looking forward to a great partnership and a successful 2019 tournament.”
The 2019 US Open will run from August 26 to September 8. The tournament’s recently completed five-year, $600 million strategic transformation provides visitors more opportunities to take advantage of the unparalleled benefits at this first-class sporting venue featuring some of the world’s most elite athletes.
The venue welcomed a record 828,798 attendees in 2018 over the course of the event and engaged millions of fans on its social and digital platforms.