Marriott International has announced the signing of 12 Fairfield by Marriott hotels across five prefectures in Japan – Kyoto, Wakayama, Mie, Gifu and Tochigi.
In a long-standing collaboration with Japanese real estate developer, Sekisui House; in total, an anticipated 15 hotels will be signed by next year.
All properties are expected to open by 2021, with the first dozen hotels scheduled to open in late 2020.
With more visitors exploring Japan’s lesser known destinations, these upcoming Fairfield by Marriott Hotels will give travellers access to remote destinations whilst ensuring that guests can count on the international brand’s standards of warm hospitality and inviting spaces with each and every stay.
“Japan has been experiencing robust growth in inbound tourist arrivals in recent years,” said Craig Smith, president and managing director, Asia Pacific, Marriott International.
“This year alone, Japan has welcomed more than 20 million international travellers and is on track to reaching its goal of 30 million visitors by 2020.
“We see that while there is increasing demand to explore destinations outside of the popular gateway cities, there is currently a limited amount of accommodations in these more remote areas.
“Together with Sekisui House, we believe in the potential of capturing this growing trend with the simplicity and reliability of Fairfield by Marriott hotels to showcase our commitment to providing warm hospitality in emerging destinations across Japan.”
The upcoming Fairfield by Marriott hotels will be situated in convenient locations near popular roadside rest stations called “Michi-no-Eki” in Japan.
The Michi-no-Eki system was launched 20 years ago by the Japanese government to create a safe and comfortable roadside stop-over for road trip travellers, which also feature unique attributes of each region.
There are currently more than 1,000 stations along popular motorways that provide convenient services for travellers, including locally-inspired dining venues, farm-fresh produce and traditional handicrafts.
Many rest stops also have a tourist information centre that guide visitors to nearby attractions, since many Michi-no-Eki stations are located near national parks and historic UNESCO World Heritage Sites.
“We are thrilled to launch this hotel development project with Marriott International, which will introduce a whole new way of experiencing Michi-no-Eki and its surrounding areas in undiscovered destinations across Japan,” said Yoshihiro Nakai, president and representative director, Sekisui House.
“We hope to empower local communities through this project, by showcasing local cuisine, handicrafts and culture. We will work with local tourism operators and government partners to show the uniqueness of each destination and bring more domestic and international travelers to these remote areas.”
The swift speed and efficiency in which the hotels are expected to open is largely due to the innovative construction process. These new Fairfield by Marriott hotels in Japan will be the first of their kind to be constructed in a factory, before being shipped to each site for assembly.
This innovative modular construction model allows the hotels to maintain high-quality standards as well as reduce the construction assembly time on site.
The hotels feature between 49 to 96 rooms and will offer guests comfortable yet simple hotel experiences in beautiful destinations.