eDreams ODIGEO and Lufthansa Group airlines have announced the signing of a new distribution agreement based on IATA’s New Distribution Capability (NDC) .
The strategic agreement involves all four leading travel agency brands of eDreams ODIGEO business (eDreams, Opodo, Travellink and GO Voyages) and Lufthansa Group airlines (Lufthansa, Swiss, Austrian Airlines and Brussels Airlines) globally.
It will allow travellers to enjoy a modern air retailing experience for travel to 270 destinations in 105 countries.
With eDreams ODIGEO joining Lufthansa Group airlines’ NDC Partner Programme, travellers will benefit from the attractive NDC Smart Offer, Lufthansa Group airlines’ most competitive fares and exclusive ancillary services.
Combined customer-centric technology will enable an enhanced traveller shopping experience and personalisation for eDreams ODIGEO’s 18 million customers on its 261 booking platforms.
As part of the deal, eDreams ODIGEO and Lufthansa Group airlines agree to become preferred partners for joint innovation initiatives that add value to travellers, such as the development of new and innovative travel ancillary services.
Pablo Caspers, chief Air Supply and Advertising Officer, eDreams ODIGEO: “As Europe’s largest online travel company, we are committed to constantly enhancing our product and service offering to ensure the highest levels of customer satisfaction.
“As part of this, we are delighted to strengthen our partnership with one of the world’s leading airline groups as it will allow our joint travellers to enjoy even better air products and services.
“Also, by teaming up we will boost innovation and technology within the travel and e-commerce industry to ultimately benefit millions of consumers worldwide.”
Thomas Eggert, senior director Global and Strategic Corporate Accounts, Lufthansa Group, said: “Our mission is to provide customers with a premium experience, with high-quality products and services.
“With this strategic agreement with one of the world’s largest flight retailers, more travellers will be able to benefit from our NDC Smart Offer, and we are thrilled to also be able to work alongside eDreams ODIGEO to innovate and design the future of travel.”