The Econo Lodge brand, part of Choice Hotels International, is the newest sponsor to join the lineup for the Major League Fishing (MLF) Bass Pro Tour.
The national hotel brand will also be the presenting sponsor for Stage Four of the Bass Pro Tour, set for April 9-14 at Lake Chickamauga in Tennessee.
The MLF Bass Pro Tour includes eight regular-season Stages featuring 80 of the sport’s top anglers.
As part of the sponsorship, the Econo Lodge brand will be featured in various commercial spots and digital graphics on MLF channels throughout the season, and spotlighted on the Discovery Channel, Sportsman Channel and the CBS network when they air coverage of Stage Four.
Additionally, Econo Lodge will have on-site brand activations at Lake Chickamauga and other upcoming events featuring world-renowned pro angler and Econo Lodge brand advocate Justin Lucas.
“Econo Lodge guests are adventure seekers, who like to hunt and fish, which makes our new collaboration with Major League Fishing a natural fit,” said Craig Mustard, head of domestic brand management, economy brands, Choice Hotels.
“With more than 800 hotels located nationwide, Econo Lodge provides travellers with great value and convenient accommodations on the way to all their favourite outdoor destinations, including stops of the Bass Pro Tour.”
Econo Lodge is one of the most recognised and trusted hotel brands in the economy segment.
Every property offers the amenities guests want including free Wi-Fi, complimentary continental breakfast, and premium movie channels at a price that’s easy on the wallet.
“We’re pleased to have Econo Lodge as a national sponsor of this year’s MLF Bass Pro Tour, as well as the presenting sponsor for our fourth event – Bass Pro Tour Stage Four presented by Econo Lodge,” said MLF president and chief executive officer Jim Wilburn.
“Our fans are willing to travel long distances to attend tournaments and with reliable locations nationwide, we know our new collaboration with Econo Lodge will resonate strongly with anglers everywhere.”