The Diani Reef Beach Resort and Spa in Kenya’s south coast, has joined the International Congress and Convention Association (ICCA) in a bid to boost conferencing business.
The iconic five-star hotel, which is popular to both domestic and international holidaymakers, is now planning to grow its conferencing business by two folds in 2019, in order to diversify its offerings.
According to Bobby Kamani, managing director at Diani Reef Beach Resort and Spa, tapping into the global network of ICCA that is renowned for organizing international meetings for its members will help boost business for the facility.
“We have been organizing major conferences from the local market, but the ICCA membership will enable us attract international conferences to our facility,” Mr Kamani said.
“This will help market Diani Reef as not only a leisure and business travel resort, but also a conferencing destination. This is part of our diversification plan that will help our business remain sustainable and competitive.”
He noted that more than Sh100 million was invested in building a state-of-the-art conference facility at Diani Reef in efforts to meet international conferencing standards.
“Following the investment, we have a quality conference facility that enables us host conferences and other events from both the private and public sector, NGOs, as well as global meetings and events,” Mr Kamani explained.
“Our spacious conference facility can host up to 1,000 people. It is one of the largest facilities at the Kenya coast. Therefore, we have the capacity to handle both local and international meetings and events.”
He added: “Three years ago, Kenya hosted major conferences including TICAD and UNCTAD .because of the strategic and geographical location of our country.
“This gives us an edge to hosting more international conferences. At Diani Reef, we offer both local and international conference participants a conducive environment for them to enjoy their stay, as well as their meetings and events.”
The ICCA is a global community and knowledge hub for the international association meetings industry.
The organisation represents the world’s top destinations and most experienced and leading suppliers specialising in handling transportation and accommodating international meetings and events.
It has more than 1,100 member companies and organisations in almost 100 countries worldwide. Since its establishment in 1963, ICCA specialises in the international association meetings sector, offering unrivalled data, communication channels, and business development opportunities.
“International meeting planners like Diani Reef can now rely on the ICCA network to find solutions for all their event objectives,” said Esmare Steinhofel, Regional director, Africa, International Congress and Convention Association
“Kenya has held major international conferences and we believe ICCA will also help market Diani Reef as a conferencing destination “
The ICCA market covers a wide range of meeting types and categories: medical meetings (the largest segment); scientific; other academic; trade organisations; professional bodies; social groupings.