Comfort continues expansion in key markets with two New York openings

Comfort Hotels franchised by Choice Hotels International, continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, New York.
Comfort Hotels franchised by Choice Hotels International, continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, New York.

Comfort Hotels franchised by Choice Hotels International, continues its nationwide expansion with the opening of two hotels in Brooklyn and Long Island City, New York.

The newly built hotels are the latest to open as part of the brand’s multi-year transformation, featuring updated room and public space designs, as well as the new Comfort logo.

The Comfort brand has more than 300 properties in its pipeline, 80 per cent of which are new construction. More than 60 Comfort hotels are expected to open this year in major cities across the United States, including Dallas; Nashville, Tennessee, Pittsburgh; San Antonio and San Diego.

“Comfort hotels are designed to serve business travellers more than ever before, so it’s fitting that these new hotels are opening in the New York area, the business capital of the world,” said Anne Smith, vice president, brand management, design and compliance, Choice Hotels.

“Guests and developers are raving about Comfort’s new look, from the lobby and rooms to the brand identity. The investment we’ve made with franchises in our transformation journey ensures travellers visiting Comfort hotels for both business and leisure leave with lasting impressions.”

Comfort Inn Prospect Park – Brooklyn, New York

Located at 150 20th Street in the South Slope area of Brooklyn, guests of the 84-room Comfort Inn Prospect Park-Brooklyn can easily access many of New York’s top businesses.

 Industry City, the World Trade Center, and Wall Street firms like JPMorgan Chase and Goldman Sachs are all just a short subway ride away.

Comfort Inn – Long Island City, New York

The 94-room Comfort Inn at 37-35 21st Street is in one of New York’s emerging neighbourhoods. The hotel is the latest newcomer to the redeveloped industrial area of Long Island City, home to corporate offices of JetBlue Airways, Silvercup Studios, and Altice USA. 

The NYC Subway’s F-train is nearby and gets into midtown Manhattan in 2 short stops, perfect for visitors to explore the Empire State Building, Central Park, and more.

“I am pleased to see these great Comfort opening across New York,” said Brian Quinn, head of development, new construction brands, Choice Hotels.

 “Entering these new markets demonstrates our commitment to both franchises and guests in locations that matter.”

Comfort hotels are designed to meet the needs of business and leisure travellers with amenities that make for a refreshing stay, including modern guestrooms with premium pillows, bedding and bath amenities.

Other amenities are open lobbies with space to work or socialise, complimentary hearty and healthy breakfast, featuring the brand’s signature waffles, eggs, breakfast meats, pastries, yogurt, and fresh coffees and teas, free Wi-Fi and business centres and 24-hour fitness centres.

The Comfort Inn Prospect Park-Brooklyn was developed by Prospect Brothers Realty, LLC and the Comfort Inn in Long Island City was developed by Surjeet Kaur and Balbir Sandhu.

“Guests will love the Comfort Inn Prospect Park-Brooklyn’s contemporary features and premium location close to so many of New York’s top businesses,” said Wu Chen of Prospect Brothers Realty, LLC, whose affiliate is developing the hotel.

 “We’re thrilled to establish a presence here with Choice Hotels, whose commitment to the brand and support has been invaluable all the way through the opening process and beyond.”

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