Choice Hotels International has introduced Everhome Suites, a new-construction midscale extended-stay brand offering with customisable, apartment-style accommodations that empower guests to adapt their environment to the way they live and work during longer-term stays.
The company celebrated the brand launch by breaking ground in Corona, California on the first hotel expected to display the Everhome Suites brand.
It also announced multi-unit development agreements for 13 hotels in the Austin, Texas and Los Angeles markets — all of which are also anticipated to adopt the Everhome Suites brand.
Choice Hotels expects to open the first Everhome Suites hotel in 2021.
“Nobody knows the popular midscale segment better than Choice — the company that started it,” said Patrick Pacious, president and chief executive officer, Choice Hotels.
“We more than tripled the size of our extended-stay portfolio over the past two years and now have over 400 hotels across our well-known brands: WoodSpring Suites, MainStay Suites and Suburban Extended Stay.
With rooms and public spaces designed to be just as flexible as guests are, backed by its proven extended-stay operating model, Everhome Suites provides franchises with another opportunity to capitalise on one of the fastest-growing segments of the hotel industry.”
Purpose-built to help developers build a diversified portfolio and help drive owner returns during all stages of the lodging cycle, Everhome Suites offers a low cost-to-build, flexible prototype and lean operating model.
According to research conducted by Choice Hotels’ Business Intelligence Group and the Highland Group, economy and midscale extended-stay hotels have a nearly 20-year history of high guest occupancy rates, even during economic downturns.
During both the 2001 and 2007-09 US declines, for example, the overall hotel industry experienced occupancy rates of approximately 60 per cent and 55 per cent, respectively.
At the same time, however, the economy and midscale extended-stay hotel segments achieved occupancy rates of over 70 per cent and 65 per cent, respectively, showing their relative resiliency in varied economic climates.
“There’s a reason institutional capital and smart investors are drawn to Choice’s extended stay brands: our proprietary operating model can help drive higher margins, occupancy rates and anticipated returns in practically any economic environment,” said David Pepper, chief development officer, Choice Hotels.
“Developers recognise our long track record of extended-stay success and our brands are in high demand — Choice Hotels brands represent nearly 20 per cent of the industry’s total extended-stay room count pipeline, according to data from STR.”
Everhome Suites allows guests to live as they want during extended trips with comfort, convenience and stability.
The prototype is crafted to anticipate the needs of today’s extended-stay guests by offering amenities that help them maintain routine on the road, including spacious studio and one-bedroom apartment-style layouts to suit guests’ needs.
All rooms feature a combination of defined spaces that separate work from play and customisable “me” space with rolling, variable height workstation – perfect for finishing up work ergonomically or sitting down for dinner.
Other amenities are full-size closet and additional open and closed storage so guests can stay organised for the days ahead, spa-like bathrooms with ample counter space and high-quality fixtures.