British Airways has appointed Andrew Brem as chief commercial officer and as a member of the airline’s management committee.
Mr Brem joins British Airways on October 29, 2018, and takes responsibility for the airline’s Commercial division, reporting to chairman and chief executive officer Alex Cruz.
He joins British Airways from the FTSE-100 insurance business Aviva, where he was chief digital officer overseeing digital growth, transformation and customer propositions.
Prior to Aviva, Mr Brem was managing director of British Gas’ connected homes business, where he launched Hive.
He has previously held leadership positions in market-leading, customer-focused businesses including Carphone Warehouse, where he was managing director, Multi-Channel eCommerce and Services, and ASDA, where he was director for asda.com and new business.
Mr Cruz said: “I am thrilled to welcome Andrew to British Airways. Andrew is a great talent with extensive experience of leading and growing consumer businesses.
“We are investing £4.5 billion in our products and services over the next five years and Andrew will be instrumental in accelerating our transformation and strengthening our commercial offer. We are all looking forward to working with him.”
Mr Brem said: “Consumer behaviour in aviation is evolving rapidly and driving change. This, combined with the significant investment programme for the next five years, makes it an exciting time to join British Airways.
“I am looking forward to working with the team and British Airways’ business trade partners to take forward our ambitions.”
Mr Brem replaces Adam Daniels, who it was announced in the summer of 2018, will join Avios as chief commercial officer, after three successful years as chief commercial officer for British Airways.