The Ascend Hotel Collection has reached a significant milestone with the opening of its 300th hotel worldwide on the renowned Massachusetts island of Martha’s Vineyard, Edgar Hotel – Martha’s Vineyard.
This year alone, the upscale brand has welcomed nearly 60 properties to its portfolio of resort, historic and boutique hotels in destinations including Brooklyn, New York; Melbourne, Australia; New Orleans; Portland, Maine; and San Francisco.
Built in a classic Cape Cod style, the newly renovated Edgar Hotel – Martha’s Vineyard is located at 227 Upper Main Street, just a few blocks from the quaint New England town of Edgartown, which is rich in maritime history and full of boutique shops, restaurants, fishing piers and picturesque harbor views.
The 41-room hotel is also a short drive to Katama Beach on the Atlantic Ocean and other Martha’s Vineyard towns, including Oak Bluffs and Vineyard Haven, as well as popular attractions like the nation’s oldest merry-go-round, the gingerbread cottages at Oak Bluffs Campground, “Jaws Bridge” where the iconic Jaws movie was filmed, and scenic bike trails.
“Ascend is known for providing guests with a one-of-a-kind upscale lodging experience to help satisfy their travel curiosity in new destinations,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels.
“It’s fitting that we achieved this milestone in Martha’s Vineyard, which perfectly reflects the brand’s resort, boutique, and historic nature.
“We look forward to strengthening our foothold as the industry’s largest soft brand and bringing even more hotels to our guests’ seeking cultural immersion and local experiences in their favorite locations around the world.”
Guests of the Edgar Hotel – Martha’s Vineyard can enjoy amenities such as outdoor space with a large patio and fireplace to take in the scenery and enjoy the fresh, crisp ocean air.
Visitors and locals alike can dine at Town Bar and Grill on the hotel’s grounds, which features local fare, craft beer and cocktails, nautically inspired décor with guestrooms that include cathedral ceilings, oversized windows and white-washed wood bedframes.
Other amenities are standard rooms or suites, including free Wi-Fi and smart technology with streaming capabilities, a business centre, free onsite parking and guest laundry facilities.
“Hotel owners love the Ascend brand as much as guests because of the flexibility it offers by marrying operational independence with Choice’s industry-leading technology, robust distribution channels and award-winning loyalty programme,” said Mark Shalala, vice president, franchise development, upscale brands, Choice Hotels.
“In fact, the brand is creating so much demand that, in the third quarter this year alone, Ascend grew its room count by nearly 10 per cent and its global development pipeline is now over 100 hotels strong,”