Ascend Hotel Collection achieves most franchise signings in brand history

The Ascend Hotel Collection franchised by Choice Hotels International, closed the decade with a record-breaking development year in 2019.
The Ascend Hotel Collection franchised by Choice Hotels International, closed the decade with a record-breaking development year in 2019.

The Ascend Hotel Collection franchised by Choice Hotels International, closed the decade with a record-breaking development year in 2019.

The brand executed 96 total contracts and added 76 new properties to its global portfolio of resort, historic and boutique hotels.

The milestone further cements Ascend’s status as the industry’s largest soft brand, with more than 315 current hotels open worldwide.

Ascend Hotel Collection has continued its growth in key markets across the globe, with anticipated openings this year in Brooklyn, New York; Orlando, Florida; Europe; Australia and the Caribbean.

“Choice Hotels created the “soft brand” concept, introducing it to the hotel industry 12 years ago with the launch of the Ascend Hotel Collection,” said Mark Shalala, senior vice president, franchise development, upscale brands, Choice Hotels.

“Since that time, Ascend has led the upscale soft brand space with the number of properties franchised globally, but also with the quality of the properties we affiliate and the breadth of resources we deliver to our franchises.

“Our owners appreciate the ability to maintain operational independence while benefitting from Choice’s industry-leading technology and robust distribution channels, and with a global development pipeline over 100 hotels strong.

 “We’re confident the brand’s strong value proposition will continue attracting developers’ interest worldwide while delivering the upscale experience our guests expect.”

Each member of the Ascend Hotel Collection is thoughtfully designed to reflect its surrounding community and deliver a one-of-a-kind upscale experience.

“Ascend travellers can experience some of the world’s most captivating and in-demand destinations through the trusted Choice Hotels brand, and our success is a testament to the soft-brand hotel model we’ve pioneered,” said Janis Cannon, senior vice president, upscale brands, Choice Hotels.

“We look forward to building on the Ascend brand’s success in the new decade as we welcome more one-of-a-kind properties to our collection and invite experience-hungry travellers to get a taste of what Ascend has to offer.”

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