Hyatt Hotels Corporation has announced the opening of Andaz Seoul Gangnam in the heart of the South Korean capital, marking the Andaz brand’s entry into the country.
From New York to London and now to Seoul, Andaz hotels and resorts draw direct inspiration from a location’s history, culture and architecture, and by distilling the best of its locale, allow guests to truly engage with a destination and experience it authentically, rather than merely visit.
“We are honoured to bring the distinctive Andaz brand to South Korea in our first collaboration with KT Estate,” said David Udell, group president, Asia Pacific, Hyatt.
“With Andaz Seoul Gangnam, we look forward to inspiring our guests, immersing them in the local culture and showcasing warm Korean hospitality.”
“We are delighted to be part of the vibrant Apgujeong neighbourhood in Gangnam district, which is known for its high-end retail stores and K-Pop studios,” said Juan Mercadante, general manager, Andaz Seoul Gangnam.
“We hope to inspire and stimulate the senses of our guests, from the hotel’s design, which reflects Gangnam’s sophisticated ambiance and dynamic gourmet alleyway dining hotspots, to our custom-made scents.”
With direct access to Apgujeong metro station and located by a bridge connecting northern and southern Seoul, Andaz Seoul Gangnam is designed to fuse traditional local culture and creative modern living.
The hotel’s overall concept is inspired by bojagi – a traditional Korean wrapping cloth used in significant ceremonies and as gift wrap to preserve good luck, according to traditional Korean folklore.
Andaz Seoul Gangnam is designed by award-winning, internationally renowned Dutch design firm Studio Piet Boon. As guests move through the hotel’s light-filled interiors, unique layouts unfold to reveal unconventional corners and dynamic architectural angles that are layered with contemporary bojagi patterns cloaked in soothing muted shades and subtle textures.
Andaz Seoul Gangnam houses 241 contemporary and stylish guestrooms, all offering a bird’s-eye view of the bustling downtown district through floor-to-ceiling windows.
The striking diagonal walls inspired by the asymmetric angles of bojagi patchwork complement the fluid layout and clean-lined furniture which provide a floating illusion.
Guests looking to entertain may opt for one of two rooftop ‘hospitality suites’ spanning the entire seventeenth floor with private outdoor terraces overlooking Han River and the city.
For the ultimate indulgence, the 1,755 square-foot Gangnam Penthouse Suite houses a vast entertainment terrace, a multifunctional living space with a bar and dining area that can accommodate up to 20 people, a TV den with a theatre AV system, and a luxurious bathroom with a circular tub from which one can soak in the city views.
Drinking and dining
The hotel’s bars and restaurants – led by executive chef Hamish Neale and Sora Choi, the youngest Hyatt food and beverage director in Korea – showcase the vibrant local neighbourhood through authentic culinary experiences.