Air Canada has announced that it is expanding its popular in-flight entertainment selection through partnerships with Bell Media’s premium entertainment service, Crave, and multi-platform audio service, Stingray.
The new offerings are part of an enhancement of the airline’s entertainment system that will increase the content selection by 50 per cent on certain aircraft types, including many of its longest-haul wide-body Boeing 777s and 787s, as well as Air Canada Rouge’s A319s, A321s and Boeing 767.
Now, customers flying on Air Canada and Air Canada Rouge can enjoy premium Crave content including Vida and The Girlfriend Experience from STARZ, SHOWTIME’s Billions, Ray Donovan, and The Affair, the Crave original comedy Letterkenny and Comedy Central’s Broad City.
From Stingray comes a wider range of music content, including concert and music documentaries, music video playlists, artist interviews, award show coverage and introducing Stingray Ambiance, featuring videos of gorgeous destinations set to soothing soundtracks to encourage relaxation.
On Air Canada mainline, Stingray audio content will be available in a variety of genres, including pop, country, hip-hop and wellness.
“Recently, Air Canada was voted the Best Airline for Onboard Entertainment by readers of Global Traveler yet Air Canada’s commitment to service excellence demands that we continually elevate the customer experience,” said Andrew Yiu, vice president of Product at Air Canada.
“For this reason, we are pleased to announce new partnerships with Crave and Stingray that will significantly enrich our video and music offerings. Air Canada will be the only carrier to offer full seasons of Crave programming, while music lovers will be able to enjoy a much wider array of songs and genres from top artists through Stingray.
“Additionally, Air Canada is significantly boosting the selection of movies and television shows it currently offers on its newest mainline wide-body and narrow-body aircraft types.
“These upgrades will give customers, including those on our longest flights, greater choice than ever before, with access to full season boxsets of shows such as How I Met Your Mother, full collections of movie franchises including Harry Potter and the Matrix, more new releases from Disney and expanded content from HBO.
“To help customers select and manage their entertainment options, we are also progressively introducing a new user interface that will be easier to navigate and available in 15 languages.”
Later this year, increased content will also come to Air Canada’s Airbus A330 fleet with the addition of upgraded servers.