Meliá Hotels International is enjoying another outstanding year in the leading online review website, with 185 hotels receiving the TripAdvisor Certificate of Excellence.
The recognition is as a result of the company’s commitment to enhance the quality of its hotels and offer the best possible experiences to guests.
TripAdvisor is the leading travel review website and the Certificate of Excellence is a sign of the positive experience and satisfaction of thousands of guests, being based on real opinions and experiences and requiring a minimum rating of four points out of five.
The recognition saw 73 hotels operated by Meliá Hotels International, a number that is increasing year upon year, have also been included in the TripAdvisor Hall of Fame, reserved for hotels that have achieved a Certificate of Excellence for five consecutive years.
Hotels of all different company brands have received the TripAdvisor 2019 Certificate of Excellence, including hotels such as the Meliá Serengeti Lodge in Tanzania, the Gran Meliá Iguazu in Argentina or the Meliá Ba Vi Mountain Retreat in Vietnam, all part of a growing collection of exceptional hotels located in amazing natural environments and all newly rewarded for their superior quality and service only one year after opening.
Gabriel Escarrer, vice president and chief executive officer of Meliá Hotels International, said: “Every day, we work hard to improve the experience of our guests, something we see reflected in our improving reputation.
“In this particular case, I am especially proud, given that the recognition comes directly from our guests. Their satisfaction and the trust they place in Meliá is the best reward for all the efforts we are making to enhance the value proposition of our brands.”
Meliá Hotels International strategy has focused on renewing and repositioning its hotels, in many cases raising their official category, as well as aiming to differentiate themselves and add value for guests in order to increase the customer satisfaction that is reflected in its online reputation.
Recently, Meliá carried out a project to transform the way it relates with customers, improving their digital experience and personalising the entire customer journey.
Thanks to its new omnichannel Experience Contact Centre, customers will receive more agile and efficient service, which is also expected to have a positive impact on their satisfaction.
Together with Reviewpro, Meliá also uses the latest technology to monitor and measure the reputation of its hotel in the most important review sites, being a pioneer in evaluating the impact of the online reputation of hotels on their performance.